I’M THE BLACK JEEP OF THE FAMILY SHIRT
I’M THE BLACK JEEP OF THE FAMILY SHIRT Establishing these connections is where the interactivity of Jeep’s social media platforms comes into play. The main parts of Jeep’s social media are the Jeep Facebook page, the Jeep MySpace page, the Jeep Twitter feed, the official Flickr group, the Jeep YouTube account, and an online community titled “Come Together”. All of these places are used as exchanges where Jeep owners and enthusiasts can interact with one another.Jeep uses social media to target a different type of audience than most companies. Whereas many firms would be trying to capture new customers, Jeep is more devoted to engaging existing customers and connecting Jeep owners. In doing this, Jeep’s target audience consists mainly men and women who are of driving age.These interactions consist of uploading and viewing photos and videos to the Flickr and YouTube accounts, commenting on interesting segments on the “Come Together” community site, or talking to each other on the Facebook and MySpace pages. While there are not many contests or downloads that Jeep tries to push on visitors to their sites, visitors are strongly encouraged to post photos and comments relating to their personal experiences with the company. I have personally worked in a company that makes and sells aftermarket Jeep accessories and have seen firsthand how proud and involved Jeep owners can be over their Jeeps.In addition, though the Jeeps are sold to customers of any age, it seems that most users of social media are in the younger generations. While this is currently beginning to change, it is reasonable to believe that Jeep’s social media is targeted more towards younger Jeep owners – most likely those customers whose age lies in the range of the early teens to the late thirties. As already mentioned, Jeep’s focus is not really to attract new customers but to provide existing owners with a number of different ways to connect with eachother and with the company itself. I’M THE BLACK JEEP OF THE FAMILY SHIRT
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Description – I’M THE BLACK JEEP OF THE FAMILY SHIRT
- Material Type: Polyester. Soft and comfortable. High-quality materials without ever fading, cracking, peeling or flaking Vibrant colors that won’t fade.
- Feature: Profession 3D Print-rich in color, Dye-sublimation printing
- Washing Condition: Dry clean, hand or machine wash are also acceptable. Dryer-safe without any fading, peeling, or wrinkling, quick-drying.
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